A Guide to Personalised Video

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Introduction

When it comes to creating content and putting it out in the public, videos are the most engaging and entertaining content format out there. As per Insivia, “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text” Earlier, video creators used to create a well-produced video with all the content and hoped that it would receive the attention of viewers. Content creation in the form of video is one of the primary ways to interact with people and unless it is personalized, it isn’t going to grab the attention of viewers. This is the same approach brands need to follow for their customers.

Also, as per Cisco, “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” The video ads made by companies and brands are personalised and target specific groups so that they could get the best response from them. This article will help you understand the need to personalise a video and how it can be done so that every time a brand, engages more and more viewers. As per Hubspot, “Personalised videos are 35% more likely to retain viewers as compared to non-personalised videos.” Personalised videos not only helps a brand or individual to express themselves in the best possible manner but also helps them to connect with the audience in a deeply personal manner.

Benefits of personalised videos

Even though personalised videos take a lot more time than creating just an ordinary video and also help with certain tools, the end result is definitely better. These videos have a greater impact, especially if you are trying to send out a message through them. There are a lot of benefits when it comes to creating personalized videos and here are some of them.

Stand out from the rest

This is certainly one of the major benefits of the personalised video where you appear totally different from all the other commonly made videos. Imagine a simple video where a person conveys the message and ends and on the other side, it also includes images, related video clips, appropriate sound, and much more. There is no question about the fact that viewers will be more interested in watching a personalised video. Personalised videos stand out from all the ordinary ones out there and highlight your brand or an individual.

Higher Click Rates and More Engagement

Personalised videos have more chances of being watched by the viewers than ordinary videos and get more clicks and views as well. Since they are a lot more engaging, viewers are more interested in the message they are trying to convey. While simple videos can become monotonous to watch, a personalised video addresses the needs, problems and provides solutions for a set of target audience. This is why personalised videos receive through click-through rates are viewers are not interested in watching the same content in a boring and monotonous way.

Customer Loyalty

It is one of the most important benefits of personalised video that most companies have been using recently. In the world of social media, where users are spending more and more time-consuming on video content, companies have been increasingly posting personalised videos about their products and how it is the only brand people should go for. As per Optinmonster, “72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.”

Increases Leads

There is no doubt in the fact that companies have been using different marketing tactics to increase their customer base and increase the leads through which they can get new customers. Personalised Video ads on social media channels like YouTube, Facebook and Instagram have helped the companies to generate more leads as they have been successful in connecting with a potential customer through these videos. It has also been observed by companies and many digital marketing institutions that instead of image or text advertisement, personalized video ads perform almost twice as well in connecting with potential customers(Oberlo, Optinmonster).

How to create personalised videos

Creating a personalised video is no rocket science and with the use of the right approach, and the right tools, an engaging video can be created. However, everything starts with a great video and for that optimized content should be available that should deliver the message to the customers.

Start with a great script

It is one of the starting points for creating a great personalised video and also the most important one. A clear script defines what exactly a video will consist of and what message it will be conveying. Apart from it, clear footage of the video clips along with the subtitles for people to understand it in different languages is also important

Video Creation Software

Simply copy-pasting clips and sending them to viewers like a video does not work now. A good video editing software like Adobe Premiere Pro, Filmore, iMovie, etc. is required. Apart from these, there is a long list of options that can be selected to edit the video. These tools not only help to personalise the videos with various elements but also helps to save a lot of time and resources. It is a great tool for busy marketers and video creators. It will take the stock footage and add various elements and animation etc. Using the tool once or twice will give a complete idea of the kind of additional elements it will provide to add to the video.

Personalise it more

This is one thing that needs to be taken care of while creating a video. The video creator should understand the target group for whom the video ad is being created. It would help to create a video in a better way by including the elements that would affect that specific group of people only and increase their engagement with the content.

Conclusion

Personalised videos are one of the many mediums to increase engagement for a business or any individual. It not only helps to increase the visibility of a brand but also helps to build a great connection with the customers. Not only this, but it also increases the potential of increasing new customers and increasing the brand loyalty of the existing ones. Simple and plain videos are a thing of the past, and personalised videos are what the game should be upgraded to.

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DGsaga is a strategic digital consulting agency that expertise in amplifying your story on digital channels. We build your brand by narrating stories that deepen relationships with your consumer across digital channels.

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We facilitate interactions between consumers and brands by delivering brand messages across digital channels. Our service offerings combine consumer needs and industry insights to create unique strategies that increase your ROAS.

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