Personal branding is the art of marketing oneself as a brand. Personal branding reflects the individual’s aura, identity, and perspectives that drive how others view us. Improving the personal brand can aid in standing apart from the competition. Whether you are an employee, a business owner, entrepreneur, freelancer; personal branding can help in acquiring recruitment, acquiring new clients, attracting the investors, generating more business or new business from customers. Building a unique personal brand is aimed at uplifting authority in a domain.
With the rise of digital adoption, being discovered online is not a task. Credibility plays an important role when it comes to online personal branding. In order, for one to enjoy the benefits of personal branding, developing an online brand identity around the domain expertise is essential. Being discovered by the target audience is possible via content marketing. Publishing the right content builds perception of your personal brand within the audience. Blogging is an effective medium that individuals can use to their advantage by creating value-packed content.
Relationship between blogging and personal branding
An estimated 570 million blogs were published in 2021 of which 77% people regularly read blogs online. Blogging is a key component where individuals can portray their thoughts and perspectives. Following a dedicated content strategy and writing blogs on trending topics goes a long-way in creating thought-leadership in the domain.
There are umpteen tools available today that can assist individuals from ideating content to writing an engaging blog. One does not need to own a website as well to create a blog, online forums like Medium, Blogspot, BlogAdda, and various platforms too can host the blogs. To give blogs more professional look-feel, individuals can opt for ready-made WordPress blog templates and link the domain to their brand identity. WordPress gives access to SEO tools, embedding social signals, analytics, and ease of publishing.
Standard blog writing differs from personal branding blog as the latter aims at highlighting the niche the individual wants to be renowned as. Let’s discover ways to build blogging and grow the digital authority.
Blogging tips for building a successful personal brand
Build Brand Around a Niche
Individuals need to identify topics that they want to be known for. Topics should be decided basis domain knowledge, skill set, online search trend and social media search history. Stalwarts like Seth Godin and Gary Vaynerchuk are known for their expertise. After a niche is selected, the blogs should be written around the selected topic. Build a keyword pool using Google Trends or Ubersuggest that aligns with the niche. Embed the keywords in the blog, increasing the probability of discoverability online. The blogs should be a mix of educative, information and learnings that address the queries of the users. Ranking for high-competition keywords might take time but that doesn’t mean one shies away from using them while building the blog. Another idea to creating blogs that add value to personal branding is to research the topic online and see which authors feature in search results. Conduct in-depth analysis of the content strategy of the author and then build your own.
Create a Brand Voice
Every content writer has a unique tonality that appeals to their target audience. Having a unique brand voice is fundamental for a successful personal brand. Think about the perceptions the audience should feel after reading the blog. Based on the outside-in approach blogs are written in a tone that fuses personality and the audience perception. Audiences’ will connect with authentic and credible personal brands; hence it is vital to have personality-based tonality.
Develop a Brand Personality
Having established a tonality, personal brands need to have a personality. Whether it is casual or professional, individuals should recognize the best traits that resonate with them. Ideal personality helps in audiences identifying the blog written to solve their problems. Some personal brands also fuse in humor to convey their message. Blogs are not just an extension of the thoughts, but also reflect the personality the writer carries and leaves an impression on the readers’ minds.
Design Blog Theme
Once a tonality and personality has been designed, designing a blog theme is the next step. Design can either make users more engaged when they visit the blog, or it can deter them resulting in huge drop-offs. Thus, designing a de-cluttered user-friendly blog is crucial for the success of personal branding. A Research Gate report revealed that first impressions of websites are 94% related to design. Individuals can research and spend some time to build an impactful design. Here are some of the examples to inspire blog designs for 2022. Navigation is another critical element while designing the blog. If the purpose of the blog is purely education, the call-to-actions should include Subscribe to newsletter in an area which readers cannot miss while reading the blog. Based on the objective of personal branding, relevant call-to-actions and navigations should be defined while designing the blog.
Post Relevant Content Consistently
Posting regularly and consistently is pivotal to have the blogs features in the search results. Posting a lot means that individuals have a lot to talk, deep domain knowledge, and ideas that the target audience can benefit from. Blogging frequently increases the SEO score, visibility and builds awareness for the personal brand. Consistent blogging refines the brand and ideal scenario includes publishing 2-3 blogs every week. Promoting the blogs on social media are an extension of increasing visibility for the personal brand and the blog. Blogging regularly is a means of engagement medium with the audience.
Guest Blog to Widen Reach
Expand the personal branding thoughts with guest blogging. Guest blogging not only builds skill as a writer, but it also is an effective medium of garnering your audience. Additionally, it opens the door of collaborations with the influencers. Guest blogging opportunities can be achieved while emailing, sending DMs or building relationships via social media. While writing a guest blog, care should be taken to send the readers back to the original personal branding blog feed. Write content that provides value for readers and extend the reach of the current blog. Guest blogging also adds value to the SEO by generating backlinks, which boosts the Google ranking. Featuring in high domain authority websites via Guest blogging gets the personal brand name discovered faster on Google search.
The more blogs are written on the owned domain, guest blogged; the more is the chances of personal branding to grow and feature on Google SERPs. Establishing thought-leadership by showcasing skills and domain knowledge is the key to unlock success in personal branding. Blog writing helps in showcasing thoughts, demonstrate expertise, and skills. Create value-packed content that makes the audience revisit the blog and look forward to the upcoming blog. Blogs can help personal brands achieve objective from awareness to sales when drafted well in their niche.
DGsaga is a strategic digital consulting agency that expertise in amplifying your story on digital channels. We build your brand by narrating stories that deepen relationships with your consumer across digital channels.
We facilitate interactions between consumers and brands by delivering brand messages across digital channels. Our service offerings combine consumer needs and industry insights to create unique strategies that increase your ROAS.
A perfectly crafted story empowers your brand to stand apart from the rest. At DGsaga, we expertise in creating digital experiences. DGsaga is a strategic digital consulting agency that expertises in amplifying your story on digital channels.