Your idea or business needs to be seen and heard in order to grow. If you find Social media more lucrative than the conventional form of advertising, then Twitter is probably the best place to be. With more than 80% of Twitter users mentioning a brand in a Tweet and the average Twitter user following five businesses, Twitter marketing is a growing place for brands to engage and build an active community.
I would like to call myself a curious explorer , an innovator, and a digital storyteller, who likes to connect with people and that is exactly how I began my journey on Twitter. It may sound clichéd, but Twitter opened a world full of opportunities for me. It became a virtual window through which I could learn, share ideas, and reach out to people – not just locally, but from all over the world. For me, Twitter is an effective digital landscape that connects like-minded people and accelerates learning and individual growth.
In fact, the world of Twitter is so vast that whichever niche of business you pursue, marketing on Twitter, or simply building your personal presence on Twitter will guarantee an audience who can eventually turn into customers!
Why Take My Word for It?
Read the below statistics and watch out for yourself how Twitter can play a pivotal role in your marketing mix.
Data says that there are 340 million monthly active users on Twitter
Total number of Tweets sent per day 500 million
Twitter is used by 22% of all online US adults
It is equally popular with men and women (24% and 21% of online Americans respectively)
77% of Americans who earn $75,000 or more use Twitter
27% of B2B content marketers used Twitter ads in the last 12 months
Twitter ranked 4th globally for web traffic in October 2020
66% of brands with over 100 employees use Twitter for marketing purposes
Twitter’s user base is predicted to grow by at least 2.4% in 2021
Twitter is currently valued at $36.48 billion
Twitter is the number #1 social networking platform in Japan
Twitter ads can reach 5.8% of the world’s population over the age of 13
So, before you Jump on to the Twitter Bandwagon and try Twitter for Marketing here are few tips that can help your business gain credibility:
Use Powerful Content: Grab eyeballs with powerful content. Sell your business’s credibility with interesting and powerful ideas. Do not deviate from the truth but make things as interesting as possible. Try to avoid the beaten track and use the information to tell a story that captures the attention. For instance, a video about robotics and how it aids our daily lives will surely stop you in your tracks.
Ensure Visibility: The age-old adage ‘out of sight, out of mind’ cannot be more apt while marketing your brand or business on Twitter. Twitter marketing is all about staying alive and in action. The more you tweet and engage with your followers, the more visibility you stand to gain. The’ tweets’ do not necessarily have to be related to your business or brand promotion all the time. Build interest, by sharing interesting content and when you have your audience engaged, then divulge your service or merchandise. Research says you can post, tweet, or re-tweet up to 15 times a day.
Building Twitter Community: As much as broadcasting your thoughts and ideas about your brand or business, marketing on Twitter is important. Twitter marketing is also about establishing personal connections with an individual or prospective customers. Earlier it may have only been about servicing or networking in response to a particular tweet or request from a customer, but now you can connect with anyone with your line of interest. You can literally track down tweets, post an interesting response and consequently expand your network. Building trust by delivering services, maintaining transparency, and connecting with prospective customers can surely take your brand credibility a few notches higher.
Use Twitter Hashtags and Trends: Blend in with the Twitterati! As important it is to make your voice heard it is equally important to be in sync with the ongoing trends and hashtags. To comment on important topics and trends and engage with fellow followers, trendsetters and influencers is an absolute must. Sharing your point-of-view across, will help you gain visibility and connect with prospective customers, influencers, who in turn can further propagate your brand’s message. Keep an eye out for the important days and events on Twitter- which garners phenomenon traffic and action, in-process giving marketing on Twitter a shot in the arm.
Influencers can make all the difference: Every social media has its band of influencers. In Twitter, you can find influencers ranging from top-shot world figures to micro-influencers specific to industries like food, fashion, travel, technology, and so forth. Influencers with their millions of followers- set trends, break news, endorse brands, and support causes. If you can share your proposition with an influencer who relates to your brand or product or is an industry thought leader, it can open a world of opportunities for your business. Including Twitter as part of your marketing will enable you to reach out to people who will be interested in your product or brand.
Ad on Twitter: Posting paid advertisements on Twitter may be a good Twitter marketing strategy for newcomers to promote brands or businesses. Your profile is promoted by Twitter and can even be seen and found by people who do not follow your brand, business, or hashtags. This is a great way to create visibility with people who show interest in some type of products or services. For a monthly fee, you can get a lot of exposure that organic Twitter marketing may not reap!
All set to start your Twitter Journey?
Here is how you can build a noticeable business account on Twitter:
Once you have signed up for a Twitter for Business account, you need to organize it and put your best foot or in case of personnel branding like @curieuxexplorer, don the best image forward to establish your brand.
Profile image: The profile image should ideally be your brand logo, make sure it is clear and fits well into the small circular space designated for the profile image. Remember this will feature as an icon every time you post a tweet!
Profile Picture/ Banner: The banner image is the best visual representation of your company. You can put up your most recent activity here, a product launch or show you have hosted or the image of any up-coming product- anything that you think deserves to be known as part of your brand promotion. Make sure you upload photos that are clear and high quality.
Your Display Name and Account @ Name: Your account name is what comes after the @. The Twitter world will recognize you by this name. Everything you do on Twitter, your tweets, re-tweets, follows- will be linked to this name. This name also appears in your profile URL. It may contain up to 15 characters and should be directly associated with the name of your business. The display name appears right above the account name and can be changed at any time, unlike the account name. Ideally, this name should contain your brand or business name.
Your Twitter BIO: This is your introduction to the world. In about 160 characters you will have to put forward your pitch and ideally pack in a punch about your brand or business. Your business ideals, values, and what you have on offer are ideally the things that should feature in the bio. Additionally, you should put in your website URL, location, and the business hours if you have a shop or a store.
Your Pinned Tweet: The pinned tweet is the first thing a visitor will when they visit your tweet stream. This should be the focal point, the biggest piece of news you wish to display on the Twitter platform. This could be an upcoming product launch, a seminar you are going to conduct or even a charity you are raising money for- your pinned tweet should reflect your pivotal business interest. You can post interesting images or videos in your tweets, even post important links- also make sure your pinned tweet does not stay stagnant for a long time- schedule your posts accordingly to capture maximum interest.
To sum it all up- if you are a small business or a start-up struggling to find your footing in the world of business or an established brand impacted by the COVID -19 situation re-thinking your business strategy – Twitter is the place to be. Twitter marketing is one of the most authentic ways to build your business presence and connect with a world full of customers. It may not be easy or a one of a task, but it is hardly rocket science. Moreover, Twitter marketing is inexpensive and mostly organic. A little bit of patience, consistency, and well-thought-out Twitter marketing strategy can translate into phenomenal business success in the long run. Twitter is perhaps the only place that allows you to go from Micro to Macro. Connect with your customers or followers on an individual level, deliver appropriate solutions and grow your follower base to move on to the next level!
DGsaga is a strategic digital consulting agency that expertise in amplifying your story on digital channels. We build your brand by narrating stories that deepen relationships with your consumer across digital channels.
We facilitate interactions between consumers and brands by delivering brand messages across digital channels. Our service offerings combine consumer needs and industry insights to create unique strategies that increase your ROAS.
A perfectly crafted story empowers your brand to stand apart from the rest. At DGsaga, we expertise in creating digital experiences. DGsaga is a strategic digital consulting agency that expertises in amplifying your story on digital channels.