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Category Archives: Content Marketing

Guide to personalised video

A Guide to Personalised Video

Introduction When it comes to creating content and putting it out in the public, videos are the most engaging and entertaining content format…
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How B2B Brands Can Leverage Video Content?

Benefits of Video Content for B2B Brands

Introduction When it comes to video content, most people think of commercial brands using video for advertising. Although B2B brands' primary audience is…
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How to Build a Personal Brand Through Blogging

How to Grow Your Personal Brand Through Blogging

Introduction Personal branding is the art of marketing oneself as a brand. Personal branding reflects the individual’s aura, identity, and perspectives that drive…
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Ways to Promote Virtual Events on Social Media

Ways to Promote Virtual Events on Social Media

Introduction Virtual events have increased in popularity by 35% from 2020. With the onset of pandemic, virtual events are the new norm. Many…
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Benefits of Sales Pitch Videos

Benefits of Sales Pitch Videos in Conversions

Introduction Creating an engaging sales strategy that ensures conversions has become tougher than before. With the declining attention spans, no one during the…
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Different Types of Sales Videos to Boost Conversions

Sales Video Formats Driving Conversions

Introduction Videos have taken the center stage when it comes to connecting with the consumers. The consumption of video content has increased over…
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How to Use Video in Inbound Marketing

How to Use Video in Your Inbound Marketing Strategy

Introduction The rise of digital mediums like social media, SEO, blogs, search engines, mobile and videos have led to a shift in the…
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Best Platforms for Short Form Videos

Best Platforms for Short Form Videos

Introduction Short form video trend has started dominating the video content landscape. Video content consumption plays a pivotal role in today’s buying cycle.…
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The rise of short form videos

The Rise of Short form Videos

Introduction If pictures say a thousand words, the magnitude of videos is humungous. Video marketing has been leveraged traditionally for generating awareness, building…
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How videos can build customer relationships

How Videos Can Build Customer Relationships

Introduction Customer experience is indeed at the core of all modern enterprises. Whether you run a business in the B2B or B2C space,…
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