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Category Archives: Social Media

How to use social listening to improve customer experience

Social Listening Enhances Customer Experience

Introduction Social media has become a primary medium of communication and expression for customers. The popularity of social media can be seen in…
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Social media strategies to promote startup brands

Social Media Strategy for Startups to get Noticed

Introduction As a startup owner you have created a great product or service, but that's not the hard part. The hard part is…
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How to Build a Personal Brand Through Blogging

How to Grow Your Personal Brand Through Blogging

Introduction Personal branding is the art of marketing oneself as a brand. Personal branding reflects the individual’s aura, identity, and perspectives that drive…
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Ways to Promote Virtual Events on Social Media

Ways to Promote Virtual Events on Social Media

Introduction Virtual events have increased in popularity by 35% from 2020. With the onset of pandemic, virtual events are the new norm. Many…
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Benefits of Sales Pitch Videos

Benefits of Sales Pitch Videos in Conversions

Introduction Creating an engaging sales strategy that ensures conversions has become tougher than before. With the declining attention spans, no one during the…
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Different Types of Sales Videos to Boost Conversions

Sales Video Formats Driving Conversions

Introduction Videos have taken the center stage when it comes to connecting with the consumers. The consumption of video content has increased over…
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Best Platforms for Short Form Videos

Best Platforms for Short Form Videos

Introduction Short form video trend has started dominating the video content landscape. Video content consumption plays a pivotal role in today’s buying cycle.…
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The rise of short form videos

The Rise of Short form Videos

Introduction If pictures say a thousand words, the magnitude of videos is humungous. Video marketing has been leveraged traditionally for generating awareness, building…
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How videos can build customer relationships

How Videos Can Build Customer Relationships

Introduction Customer experience is indeed at the core of all modern enterprises. Whether you run a business in the B2B or B2C space,…
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How to Create a Social Media Video Strategy

How to Create a Social Media Video Strategy

Introduction People spend much time watching videos online. Indeed, a report revealed that between 2013 and 2018, the time spent on viewing online…
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