Importance of IGTV Marketing
Launched in 2018 IGTV gives brands the perfect opportunity to communicate effectively about your solutions with your consumers on Instagram. The platform supports long-form video content that cannot be posted on Instagram stories and posts. IGTV allows businesses to improve their discoverability on Instagram by posting a minute-long video featuring your brand’s key message. With its recently launched IGTV series feature, businesses can launch regular series of videos to have a consistent visibility for the brand.
IGTV opens new avenues for businesses and enhances their outreach efforts!
Boosts visibility of products and services: With over 50% of marketers seeing Instagram videos as important than other content formats, video content is a popular format for brands. Long- form videos enable brands to publish explainer, brand story or product videos on IGTV that play a pivotal role in increasing the consideration for the brand in the consumers’ minds. Thus, IGTV videos facilitate in increasing affinity for products and services for brands.
Opportunity to educate: Tutorial and demonstration videos are among popular video content formats that help in increasing conversion cycle for the brand. Marketers can publish these on IGTV and influence the purchase behavior of consumers. IGTV provides brands with opportunities to educate their consumers by producing how-to videos, how videos resolve their challenges and do’s and don’ts of products. Product launch videos can give an exclusive feel to your probable consumer base.
Generate conversion opportunities: Video marketing boosts the engagement with the audience and is effective in increasing conversions. Without the 60 second restriction, businesses have a plethora of options available to create compelling brand narrations. The more creative and compelling the content, the higher chances of engagement. IGTV videos can include clickable links in video description, wherein you can divert traffic to the website. IGTV videos boosts like, videos and engagement rate of your brand.
Enables community building: With increased video adoption amongst the users, long-form videos are an ideal fit to educate your consumers. Long-form content have the potential to capture and retain your audiences’ minds. They provide you with opportunities to not only build communities, but also deepen relationships with your consumers. With IGTV videos you have the room to address your consumers’ challenges, seize their interests and much more.
IGTV Management Services
Create tutorials: Tutorials are a great way to build engagement. These how-to-videos provide brands with opportunities to cover varied topics across the industry. Our specialists are adept at building videos across 14+ industries. We curate various challenges that are present amongst your consumers and develop videos on how they address the challenge of the user.
Hosting Q&A session: A question and answer session provides your brand with an unlimited opportunity to discuss the pressing queries your potential consumers have. Q&A sessions help in developing trust and credibility for your brand amongst your audience. Well guided Q&A sessions help in establishing thought leadership for your brand.
Behind the scenes: IGTV videos are a fantastic way to build transparency for brands. Providing an insight into your business by sharing employees’ interviews, manufacturing process, guided tour of your business; humanizes your brand. Consumers relate to brands that share authentic footages of themselves. These videos go a long way in establishing trust and credibility for your brand.
Event streaming: Hosting events like conventions or seminars or product launch, deepens your relationship with your consumers. With IGTV giving brands the opportunity to post long-form content, it helps in building a brand’s awareness. Virtual events becoming the new norm, IGTV can be an extended platform to garner viewership for your events. Virtual event video shows can boost popularity of your brand.
Hosting talk show: Hosting talk shows that are centered on your brand, can aid in uplifting your brand recognition. Conducting talk shows with influencer and thought leaders in your industry, gives your fans perk to continue being associated with your brand. Candid talk shows with employees can instill security and credibility for your brand.