Importance of Instagram Marketing
It is an age old saying that a picture says a thousand words. Instagram is the second highest engaged social media platform which is based on visualization. Businesses that combine content marketing with visuals, influence the consumer’s purchase behavior. Consumers seek updates from brands as they research solutions. They engage with businesses that pose authentic brand personalities on Instagram.
With 59% of internet users viewing on Instagram, it has high engagement rates. Instagram is a host to young audiences who are highly active and spend a considerable time on the platform engaging with businesses. Research shows that 90% of accounts follow at least one business on Instagram. Thus, it is vital to be present on Instagram and educate the consumers to garner affinity for your products. Instagram marketing gives you an edge over your competition and aids in building your brand awareness, growing your target audience, deepening engagement with consumers and increases conversions. Identifying the right marketing tactics for Instagram can be a daunting task for brands. With support from specialists, you can create attractive engaging content to nurture your consumers.
Instagram Management Services
Instagram management services if done rightly, can augment a brand’s presence and cultivate a unique bond with the consumer. Onboarding social media strategists like us, who have years of experience on working with Instagram, aids in achieving your social media goals while maximizing your ROI. Our social media specialists develop strategy based on research and insights gathered from industry trends, consumer trends, brand intelligence, and competition audit. Your dedicated social media account manager implements the tailored pathways and creates a spark with your consumers. Our team expertise in delivering technologically innovative solutions that scales your brand interactions. We offer full 360-degree services on Instagram marketing like:
Instagram Management: We build Instagram profile pages, enhance the design, establish the tonality and imagery for the brand. Our social media specialists create strategies that aim to deliver your marketing goals. We focus on optimizing the page using branded and non-branded hashtags, building network, commenting on relevant posts, garnering shoutouts, promoting website and product, connecting with industry influencers, managing posting content, and garnering user-generated content.
Instagram Engagement: Video posts on Instagram receive 38% more engagement than image posts. With focus on garnering user engagement, we create unique videos that compliment your brand’s content. Our creative and copywriting team collaborate to create GIFs and videos that garner customers attention. At DGsaga, we deliver digital experiences via visual storytelling in the most appropriate way that bridges the gap between the brand and their consumers.
Instagram Ad Management: In order to achieve sustained growth on Instagram platform, our social media specialists recommend paid promotions as part of your Instagram strategy. The paid promotions help in increasing the pace of your Instagram growth. Our Instagram marketing specialists setup ads by leveraging Ads Manager and setup campaigns including goals, target audience, behavior, creative and budget allocation. The Instagram marketing expert optimizes the campaigns to lower the cost-per-acquisition and generate higher return-on-investments. A fortnightly and monthly reporting of Instagram performance is presented to your team with the way forward recommendations.
Instagram Listening: With over 1 Billion users on platform, searching brand mentions can be a time-consuming task. Our Instagram marketing team researches branded conversation using primary and tools like Talkwalker. We are adept at identifying potential crisis conversations and reporting the same to your team who can build a risk-mitigation plan. The Instagram marketing involves presentation of monthly insights on brand mentions that include comments, queries, grievances, and influencer interactions. Additionally, we present share-of-voice, brand sentiment, and brand influencers and detractors.