Importance of LinkedIn Marketing
LinkedIn is a home of over 620 Million+ professionals. This gives businesses an opportunity to interact with the audience basis their company, designation, function, skill, or job title. LinkedIn marketing enables brands to build professional connections and drive referral traffic for their website. Engaging the audience with informative content like blogs, vlogs, videos helps in building a probable consumer base who seek thought leadership from brands like yours. Consistent engagement on LinkedIn adds value to your connections and increases brand recall amongst your probable consumer base.
With most B2B decision makers being influenced by brands on LinkedIn, it is one of key marketing machinery for B2B businesses. LinkedIn gives brand a dual advantage of establishing not only their brand awareness but also garner recognition for their executives. LinkedIn has been upgrading their platform to include varied content formats like videos, long-form posts, stories, and live events that help B2B brands leverage for uplifting brand recall.
Whether you are a B2B or B2C provider LinkedIn benefits are enormous!
- 30 Million companies have a LinkedIn presence
- 30% of company’s engagement is employee driven
- 80% of LinkedIn users drive business decisions
- 94% of B2B brands leverage LinkedIn for content marketing
- 89% of B2B brands garner leads from LinkedIn
- 59% sales professionals drive sales from LinkedIn
- 52% is the open rate of LinkedIn Sponsored InMails
- 50% year-on-year is the increase in LinkedIn engagement rate
- 60% of LinkedIn users seek industry insights
- 95% of recruiters use LinkedIn as part of hiring strategy
LinkedIn Management Services
LinkedIn marketing services are aimed to build your brand’s perception and increase your visibility on the platform. Partnering with social media specialists like us, enables you to build an active and an engaging LinkedIn community for your brand. We develop custom solutions that centered around your business and the consumers’ need. Our strategies are well structured and driven by insights garnered from brand intelligence, market trends, industry trends and consumer trends. We aim to deliver you organic growth on LinkedIn by leveraging our global footprints and best practices.
Our solutions are bespoke, agile, and innovative for the brand and include the following:
LinkedIn Management: We build your LinkedIn profile for your brand and executives by writing appropriate about description, lucrative title/tagline, creating compelling content, identifying strategic influencers for engagement. Our social media specialists optimize the profile to adhere to brand tonality, imagery, and guidelines. We put in efforts to enhance the outreach of the page/profile by using hashtags, incorporating call-to-action, conducting live feeds, managing posting, responding to messages, and posting curated industry leader’s content.
LinkedIn Engagement: We create unique content formats basis consumers’ preference that represent your content in the best possible way. Our social media specialists, copywriters, and creative minds ideate on best possible communication route that can enhance your brand positioning. We add flavor to the brand’s content with our persuasive copies, enticing visuals and well-developed posting schedule that adheres to platform peak times. Our social media specialists build your follower base and engagement for the brand by implementing campaigns that resonate with your consumers.
LinkedIn AdManagement: LinkedIn sponsored marketing solutions are the best way to garner outreach for your brand. We compliment the organic strategy with these Sponsored solutions to accelerate your LinkedIn impact. Our social media specialists, decide which of the solution – Sponsored Content (text, videos, carousel, image, dynamic ads), Sponsored Messaging, Follower Ads, Spotlight ads, Job Ads, Lead Gen form ads work for the brand’s objective. Thereafter the social media specialist setups the campaign determining goal, target location, demographics (age, gender), job experience (company, department, title), skills, interests, allocates budget and decides bid format (CPC, CPM). We monitor the performance of campaigns on a real-time basis and implement the corrective measures.
LinkedIn Listening: With the focus on establishing professional reputation, LinkedIn listening helps in capturing all the brand mentions. We identify conversations and respond to the conversations within the TAT agreed upon. On a monthly basis a detailed report that covers insights on brand mentions, sentiment, potential influencers, detractors, and share-of-voice is presented to your team. Customer conversations can provide direction of future products or communication. We are adept in deciphering conversations that can spark potential crisis for the brand and report to your team with an appropriate risk-mitigation plan.