Importance of Pinterest Marketing
Pinterest boasts over 300 Million users who have collected over 200 Billion pins. Pinterest is different from the other social media platforms as it functions like a visual search engine. The platform is one of the best channels that compliments digital storytelling. More than 93% of Pinterest users browse the platform for inspiration prior to purchase. Pinterest marketing gives brands the edge to be part of their consumers’ research and influence their buying behavior. Pinterest is an important medium for eCommerce retailers, which drives around 25% of their website referral traffic. Exclusion of Pinterest means missing out on this huge base of your potential target audience.
Every pin is a backlink to your website that can potentially increase your website traffic and improve the brand’s SEO score. Since Pinterest marketing can be a daunting task for your inhouse marketing team, social media specialists like us can enable you to reach your goals. We help you boost your content marketing efforts by building follower base, garnering engagement and increasing your website traffic with our Pinterest marketing services.
Including Pinterest as part of your marketing mix, can accelerate your brand’s business goals in more than one way!
- 600 Million of Pinterest’s searches are visual
- 71% of global user base of Pinterest comprises of women
- 52% Pinterest users, use platform for knowledge of food & drinks
- 70% use Pinterest to find accessories, watches, and jewelry
- 52% users, spent $500 or more on beauty products in last 6 months
- 52% of millennials use Pinterest every month
- 77% of weekly Pinners have discovered a new product or brand
- 98% report trying new things after browsing Pinterest
- 50% people made a purchase after watching promoted Pins
- 78% of users say content from brands is useful
Pinterest Management Services
Pinterest marketing services can add value both for B2B and B2C marketers. Precise and unique strategy for the platform can increase the brand’s searchability, build a brand’s awareness, increase website traffic, and drive conversions. Our social media strategists work as an extended arm of your team and help in optimizing your brand’s presence on Pinterest. Onboarding social media strategists like us, provides you with global expertise while ensuring your goals are achieved with incremental returns. Our social media specialists develop strategy based on research and insights gathered from industry trends, consumer trends, brand intelligence, and competition audit. Your dedicated social media account manager implements the customized pathways and creates a spark with your consumers. Our team expertise in delivering technologically innovative solutions that scales your brand interactions. We offer full 360-degree services on Pinterest marketing like
Pinterest Management: We develop Pinterest profile pages, create the banner design, establish the tonality and imagery for the brand. Our social media specialists create strategies that are oriented to your marketing goals. We optimized your page using titles, descriptions for your boards, incorporating search friendly keywords, posting as per platform’s peak timings, building followers, garnering consumer engagement, and building relationships with the influencers.
Pinterest Engagement: With visual rich content being the focal point of Pinterest, we create posts that compliment your audience’s personas. Our copywriters and visual artists, design creative that inspire a consumer towards purchase. We optimize basis the insights garnered on the performance of the creatives to nurture consumers further in their sales funnel. Our creatives aim to bridge the gap between consumers and brand.
Pinterest Ad Management: In order to boost Pinterest growth, our social media specialists include paid promotions as part of your marketing strategy. The paid promotions enable the brand to achieve a faster growth on Pinterest. Our social media specialists’ setup ads by leveraging Ads Manager and setup campaigns including goals, target audience, keywords, interests, behavior, creative and budget allocation. The Pinterest marketing expert optimizes the campaigns to lower the cost-per-acquisition and generate higher returns. We present monthly reports of the campaign performance to your team with way forward recommendations.
Pinterest persona development: With Pinterest users focusing on brand research and seeking solutions from brands, it is imperative to understand your target audience’s preferences. We help brands in identifying your consumers’ attributes on Pinterest. Driven by a technology and data-backed approach, our strategists, develop personas for the brand. We identify the consumer, their usage and attitude towards brands, influencers, campaigns that resonate with your consumers, tactics that convert your consumers to visitors and much more. Our objective is to create a detailed persona that adds enriches your Pinterest marketing efforts.