is Just a Perception
“A brand is a set of expectations, memories, stories, relationships that, taken together, account for a consumer’s decision to choose one product or service over the other.” – Seth Godin
DGsaga's marketing experts specialize in brand building services & branding agency In Mumbai, whether it is about launching a new brand or rejuvenating an old brand with a new identity. Building brands that resonate with consumers has been our forte. Our brand building recipe blends the audience’s needs with the brand’s promise. We create experiences that capture a consumer’s mindshare. In the world of noise, we break the clutter for startups, small businesses, and entrepreneurs, by pairing the right brand building elements. We focus on creating a unique, niche and an exclusive brand.
Importance of Brand Marketing Agency
Brands are science and psychology combined to bring life to your business. Consumers have plethora of choices to choose from, with products having similar traits and features. Branding helps consumers create a differentiation positioning of your business from the competitors. It allows your clients and consumers to know what to expect from your business. Branding creates meaningful connections with your consumers. Your potential consumers form an opinion about your brand within few seconds of interaction with the brand. Branding leads to building trust and credibility with your consumers. Building trust yields in establishing authority amongst your customer base. Let us look at some key elements that prove the importance of branding.
Branding builds recognition: Branding creates identities that help in businesses becoming known to the consumers. Branding elements become the face of the business.
Branding increases business value: Branding establishes strong connections with the prospects which increases value for the businesses. This makes it an appealing investment opportunity that can aid in establishing the business firmly in the marketplace.
Branding generates new consumers: Branding that creates a positive connect with the consumers, garners referrals for the businesses. Strong branding alleviates a business’s perception and creates connects within its consumers.
Branding instills loyalty: Branding increases engagement with the consumers that sparks loyalty within them. Positive experiences create optimistic feelings in the consumer’s hearts which further allures them frequently investing in the brand.
Benefits of Onboarding Branding Marketers
As business owners you understand your key offerings, USPs which may not translate well into consumer needs. With similar products and services being in the market since long time, it can be a daunting task for your team to create mind recall for the brand. Branding agencies make the task easier for you and let you focus on the product development and business goals. Collaborating with branding experts enables you to build your brand. Our branding experts dedicatedly work towards crafting a unique positioning for the business that is slated to scale new heights. We strategize your brand which becomes the foundation of all the marketing efforts – personality, look, feel, tonality and voice of your company. With a research driven approach we establish a distinctive position for the business that can be taken to the market. At DGsaga we expertise in creating following branding opportunities for your business.
Our Brand Building Offerings
At DGsaga, we guide and nurture companies to become humanized. We help companies discover the best version of themselves that can create amazing relationships with their consumers. As brand consultants we define a narrative that is primed for audience engagement. We discover the soul of a brand, lend it a voice, and unearth a path that will capture the audience’s mind and heart.
Brand strategy: We deep dive into brand’s intelligence and conduct competitive research. The outcome of the phase involves defining brand narrative, personality, tone of voice, communication approach, and much more that makes a brand relatable, connected and engaging. We create an outline that gives a brand’s essence and the foundation to build further. The ultimate outcome of brand strategy is to create a dossier that defines the Go-to-market strategy for the brand.
Brand development: We develop how your brand thinks, acts, and appears so that the brand starts engaging with the audience in a meaningful way. Our strategists create brand architecture, content strategy, and defining proposition to ensure that you reap in great results. We develop the elevator pitch, brand voice, messaging and value proposition that defines your brand’s promise. All these verbiages help you in defining strategies to grow your business.
Brand naming: A big brand name sparks conversation with your consumers and initiates further funnels with them. Each business has a unique proposition, product line or service offering, but require ideal name to take to the market. Brand names add the flavor to your business and instill connect with your consumer. Our strategists develop an unforgettable brand name that becomes your mark and gives you the room to expand in the market.
Logo design: Brand names need to be complimented with a unique identity that is easily recognized by everyone. Our creative experts sketch logo concepts that convey your industry and brand attributes. Post selection of the logo, the designs are refined to include color palettes varieties. We believe color is the most important element of the brand identity and hence we take utmost cautious to create colors that resonate with your audiences. Our team completes designs with typography, patterns, icons to develop an ideal brand identity for your business.
Packaging design: Packaging adds the much-needed admiration factor to your brand. Great packaging impacts your brand success in a huge way. Referring the brand guidelines, we design packaging for your brand that exhilarates your consumer and strikes a chord with them. Packaging design solutions include presentation, word, business card, offline collateral templates (flyers, brochure, magazine, print, standee, event booth, signages), and online collaterals (social media posts, website, mobile application, signatures). Our brand packaging design solutions are simple, clear, innovative and are inspired from your audience’s preferences.
Brand style guide: After the completion of the branding exercise, one needs to ensure consistency across the communications and collaterals as you move along. The guide enables your inhouse team, agencies to be on the same page while working on the go-to-market communication. It displays details on who the brand is, why the brand is and how does it resonate with the audience. Our guide is a dossier that includes brand purpose, slogan, taglines, logo, typography, color, patterns, and their representation across the online and offline channels.