Video as a Strategy
Video Production Services improvement in search-engine ranking. Videos engage viewers, keep them informed, updated, and inculcate a higher sharing probability. Videos are best form of digitally telling stories about your brand that entices your consumers towards purchase. Each video created, increases the indexes for your brand on search engine which alleviates your brand awareness and visibility amongst your target audience.
Benefits of Video Assets
Brand awareness: Videos aid in capturing the attention from your consumers. They educate your consumers on the products and solutions. An enriching video has the potential to garner virality for your brand.
Social engagement: Videos enable brands to break the clutter and strike sparking conversations with their probable consumers. Social media users are more likely to follow and engage with brands who share powerful videos.
Brand trust: Videos humanize the brand. Consumers relate with brand videos and thus build trust and loyalty with the brand. Brands that leverage videos can easily deepen their relationships with their consumers.
Organic ranking: Videos embedded within your content on websites or blogs has the probability of being ranked on search engines. Garnering popularity for these videos will aid in outranking your competition on search.
Mobile optimization: With mobile being a first go-to medium, it is imperative for brands to deliver a video that is functional across devices. Mobile users watching the videos are more likely to share across with their peers.
Conversion: Video content is an ideal fit to move your consumers through the funnel. The video content is a great way to increase brand awareness, engage consumers, qualify the content, and convert buyers.
Customer loyalty: Explainer videos and tutorials help consumers visualize the benefits of your solutions. They guide your consumers into understanding the expectation from your products, which maximizes the brand value and garners loyalty.
Importance of Video Production Services!
The process how consumers research into their solutions has completely transformed. Consumers find it easier to look for educational/how-to solutions before purchasing the brand. They have become as one of the digestible content formats that influences a consumer’s decision-making abilities. With the ever-increasing video engagement, it is no surprise that consumers have spent more than 1 billion hours of YouTube videos. Thus, it is imperative for businesses to include video production as part of strategy. Still wondering why videos are effective? Let’s explore these metrices for an in-depth understanding
- 54% of consumers want to see more video content from a brand or business they support
- 66% more qualified leads generated by Video marketers
- 80% of consumers have purchased a product after watching a video
- 6+hours spent by internet users watching videos
- 82% of website traffic will be video driven in 2022
- 95% of message retention occurs while watching videos
- 48% more views are incurred on social media with videos
- 50% of internet users look for videos before visiting a store
- 78% of people watch online videos every week
- 92% of users watching video on mobile will share it with others
Benefits of Onboarding Video Marketers
With content marketing being the king, videos are the crown of the king. Every content has the potential to go viral if the narrative is unique. Your content has your brand’s story woven into it. Thus, narrating powerful stories is imperative to capture the emotion, mind, and heart of your consumers. Videos can do all of this and go beyond to create experience for the brand in the consumers’ minds. However, making videos can be a challenge as it requires the right skill sets, time, and efforts. Onboarding specialists can lift off the pressure from your inhouse team and create transformational stories. Hiring YouTube video production company can bring following value to your project:
Our Video Production Offerings
Having decides to incorporate videos as part of your marketing strategy, it is imperative to decide which type of videos should be created. There are several types of videos, choosing the appropriate can be a daunting task for your team, partnering with us we make your work easier.
Explainer videos: Promote your brand, describe your product, and update your prospects with easy to understand explainer videos. They can be animated, 2D, 3D, or hybrid and are apt at nurturing consumers and closing leads faster.
Product Videos: Product videos highlight the features, benefits, and challenges they resolve for your consumer. The videos are extremely useful as they help in creating brand affinity amidst the consumers and building consideration.
Animated videos: Animated videos are unique. Combining animation with explainer videos helps in garnering success. Animation simplify the concepts with well-illustrated visuals which are easily grasped by consumers.
Video testimonials: Consumer’s stories are truly the best form of advertisement for your product. We understand this and hence craft unique script to deliver exceptional testimonials. Our testimonials that encourages your existing consumers and prospects to engage with your brand.
Video editing: We expertise in weaving stories to your raw footages. Our creative team ideates to deliver a believable story for your consumers. With our Video Production Services you can create series of videos to be leveraged upon social media.