How Businesses can Benefit from SoundCloud Marketing
SoundCloud is an audio social networking platform. The foundation of the platform revolves around the consumption of user-generated audio. From being a go-to platform for underground producers and musicians to share their work, SoundCloud has evolved to have studios, recording artists, popular brands, renowned news authorities use the medium to share exclusive audio content. With over 272 Million users, SoundCloud reaches to 320 Million global users monthly. The platform is a home to 10 Million creators who have uploaded 170 Million tracks.
SoundCloud has become the second highest streaming music service in the world behind YouTube. With a readily available API, it is easy to share and consume audio through its mobile app and embedded widgets. Being on SoundCloud enables to business to include audio content as part of their marketing mix and engage their audience in a unique way.
Brands can leverage any of the three different methods to explore SoundCloud Marketing!
Radio Show: A non-music content that offers educational, informational, and genuine facts to the listeners, is extremely popular with SoundCloud listeners. The radio show can be a path to hone your content marketing. Identify the types of audio content that your consumers prefer and build a radio show around these. With consistency, you can engage your consumers and nurture them further in the funnel.
Audio Banners: SoundCloud embedded banners can give a new interaction medium with your target audience. Shifting away from traditional image-based banners on your website that depict promotions, to audio banners from SoundCloud can increase the brand’s engagement. Incorporating happy customers testimonials or product ads, displays the experimentation attitude of the brand which allures consumers towards engagement. SoundCloud’s in-built analytic service allows you to track the listens for the banner.
Audio Tour: Businesses can leverage SoundCloud to give a sound tour of the brand. The sound tour gives an insight into the brand story, positioning, product features, manufacturing/service process, which facilitates the decision-making abilities of consumers. Audio tours of the working facility of the business can elicit an exclusive feeling within the consumers. Such exclusivity is appreciated and reciprocated by consumers with increased engagements.
SoundCloud Management Services
With SoundCloud being a home to businesses, artists, musicians, and producers, we provide services that cater to all the stakeholders. At DGsaga, we specialize in proliferating your track to your target audience in an efficient way. Our services are customized basis the stakeholder and objective you wish to gain from SoundCloud marketing services. We have global footprints that gives your content a global exposure. Our services are agile, pioneering, and customized to your target audience
Platform Management: Our social media specialists and consultants deliver a complete suite of SoundCloud services such as developing strategy, creating the channel, implementing the strategy, create and upload content, engaging with influencers for promotions, and monitoring the brand mentions. We maximize the channel outreach by building a steady follower base and garnering consistent engagement from the consumers for the content.
Content Development: With inhouse content and copywriters we are adept at producing varying audio formats. Our team strategizes the content pegs such that they are a part of a larger campaign. We develop audios that add the human element for your brand. Our social media specialists support the creative team by sharing the insights of content themes preferred by your consumers on the platform. Our content created is offers cutting-edge advantage over your competition.
SoundCloud Engagement: Our social media specialists distribute your content on the platform amidst your target consumers. With our integrated communication approach, our content garners enormous engagement from the audience. We fuse in paid promotions services like garnering followers, increasing engagement for tracks and garner global virality for the tracks.
Influencer Management: With artists being the focal point of SoundCloud engagement, we work towards leveraging influencer engagement for brands. Our social media specialists deep dive into your target audiences’ personas to identify the artists they follow, engage, and are influenced upon. We curate the list of the artists and conduct a dedicated outreach to them to convince them to collaborate with branded content. Once influencers onboard with the brand, we monitor the impact of the activity and measure the returns received.