Importance of Spotify Marketing
Audio has been a vital part of a brand’s story for many decades. While the popularity was under shadowed due to the era of Television, with audio services and streaming apps, the trend is back on track. Spotify has been one such app that is flying high as a marketing opportunity for brands. Spotify has changed the way world consumes music and audio content. With over 200 Million+ users, it is a lucrative channel for brands to establish emotional connect with their audiences.
While Spotify may not be the traditional social media channel for marketing, it gives brand a hidden gold mine of consumers who are open to connect with brands. Spotify is one of the most famous streaming music apps in the world and could enable brands to increase their visibility amongst their consumers.
Benefits of considering Spotify as part of your social media marketing mix!
Audience Insights: Spotify provides deep audience insights to its content creators. Spotify’s streaming intelligence, based on streaming data, unearths your audience’s mood, tastes, behavior, each segmented for different demographics. Spotify intelligence can also extend to predict a user’s offline behavior.
Audio consumption: With the rise of streaming platforms, consumers’ preference towards consumption of audio content has undergone a massive change. The revenue garnered from the streaming services in 2022 is estimated to be larger than the recorded-music market. By the same year, 132 Million people in US would be listening to podcast. This combined with the information that 60% of podcast listeners check out a product after hearing an ad about it, indicates the importance the audio content will have for marketers to invest in.
Wide audience reach: With over 200 Million audience, Spotify has a large user base for brands to enhance their recognition and engage with their consumers. Since many people consume streaming app while multitasking, it gives brands an opportunity to convey their message to their target audience who are not engaged on their screens. Audio content gives brands an edge over visual mediums, where a user needs to be glued to the screen for the message.
Redefining storytelling: With consumers opting for podcasts, audiobooks, and changing pattern of music consumption, there is room for brands to narrate their stories in a unique format. While the basic of storytelling remains the same, new formats can enable brands to create sparking interactions with their consumers. Adding the flavor of personalization to storytelling basis the streaming intelligence can encourage consumers to engage with the brand more fluently.
Spotify Management Services
With Spotify being one of the fastest growing online platforms, it helps brands garner attention of their potential consumers. Leveraging audio content pegs that are personalized to the target audiences’ taste enables brands to bridge the gap between brands and their consumers. While the beginning of the channel was restricted to artists, musicians, and composers, brands have begun flocking the platform due to its effectiveness, detailed targeting, and ability to increase brand recall.
Our services are unique, agile, pioneering, customized to your target audience and include following:
Platform Management: Our social media specialists and consultants deliver an entire gamut of Spotify services such as developing strategy, creating the channel, implementing the strategy, create and upload content, engaging with influencers for promotions, and monitoring the brand mentions. We maximize the channel outreach by building a steady follower base and garnering consistent engagement from the consumers for the content.
Twitter Engagement: We create unique content formats that compliment your base content. Our social media specialists, copywriters and creative team develop brand message that create curiosity amongst the consumers’ minds. We bring life to your narrative through our content, visuals, and implement tactics that build engagement on Twitter. Our social media specialists connect with your consumers through branded as well as curated content and garner likes, retweets, mentions that increase your brand’s share-of-voice.
Content Development: With inhouse content and copywriters we are adept at producing varying audio formats. Our team strategizes the playlists and podcasts, such that they are a part of a larger campaign. We develop audios that add the human element and ring a bell for your brand amongst the consumers. Our social media specialists support the creative team by sharing the insights of content themes preferred by your consumers on the platform.
Spotify Engagement: Our social media specialists promote your playlist on the platform amidst your target consumers. With our integrated communication approach, our content garners enormous engagement from the audience. We fuse in paid promotions services like garnering followers, increasing engagement for playlist and garner global virality.
Influencer Management: With artists being the focal point that influence consumers, we work towards leveraging influencer engagement for brands. Our social media specialists deep dive into your target audiences’ personas to identify the artists they follow, engage, and are influenced upon. We curate the list of the artists and conduct a dedicated outreach to them to convince them to collaborate with branded content. Once influencers onboard with the brand, we monitor the impact of the activity and measure the returns received.
Spotify Ad Management: With Spotify’s deep analysis tool, maximizing the impact of the Ad campaigns becomes simpler. Our social media specialists create Ads directly using Spotify Ad Studio. They setup campaign goals, select the target audience (location, age, gender, platform), select genres, select the ad format (audio ads, video ads, display ads), allocate budget and customize the targeting basis the steaming intelligence data to include softer aspects like mood, etc. Our social media specialists monitor the campaign on a real-time basis to ensure maximum ROI is achieved.