Leverage Audience Insights to Garner Brand Recall on Spotify!

Importance of Spotify Marketing

Audio has been a vital part of a brand’s story for many decades. While the popularity was under shadowed due to the era of Television, with audio services and streaming apps, the trend is back on track. Spotify has been one such app that is flying high as a marketing opportunity for brands. Spotify has changed the way world consumes music and audio content. With over 200 Million+ users, it is a lucrative channel for brands to establish emotional connect with their audiences.

While Spotify may not be the traditional social media channel for marketing, it gives brand a hidden gold mine of consumers who are open to connect with brands. Spotify is one of the most famous streaming music apps in the world and could enable brands to increase their visibility amongst their consumers.

 

Benefits of considering Spotify as part of your social media marketing mix!

Audience Insights: Spotify provides deep audience insights to its content creators. Spotify’s streaming intelligence, based on streaming data, unearths your audience’s mood, tastes, behavior, each segmented for different demographics. Spotify intelligence can also extend to predict a user’s offline behavior.

Audio consumption: With the rise of streaming platforms, consumers’ preference towards consumption of audio content has undergone a massive change. The revenue garnered from the streaming services in 2022 is estimated to be larger than the recorded-music market. By the same year, 132 Million people in US would be listening to podcast. This combined with the information that 60% of podcast listeners check out a product after hearing an ad about it, indicates the importance the audio content will have for marketers to invest in.

Wide audience reach: With over 200 Million audience, Spotify has a large user base for brands to enhance their recognition and engage with their consumers. Since many people consume streaming app while multitasking, it gives brands an opportunity to convey their message to their target audience who are not engaged on their screens. Audio content gives brands an edge over visual mediums, where a user needs to be glued to the screen for the message.

Redefining storytelling: With consumers opting for podcasts, audiobooks, and changing pattern of music consumption, there is room for brands to narrate their stories in a unique format. While the basic of storytelling remains the same, new formats can enable brands to create sparking interactions with their consumers. Adding the flavor of personalization to storytelling basis the streaming intelligence can encourage consumers to engage with the brand more fluently.

Spotify Management Services

With Spotify being one of the fastest growing online platforms, it helps brands garner attention of their potential consumers. Leveraging audio content pegs that are personalized to the target audiences’ taste enables brands to bridge the gap between brands and their consumers. While the beginning of the channel was restricted to artists, musicians, and composers, brands have begun flocking the platform due to its effectiveness, detailed targeting, and ability to increase brand recall.

Our services are unique, agile, pioneering, customized to your target audience and include following:

Platform Management: Our social media specialists and consultants deliver an entire gamut of Spotify services such as developing strategy, creating the channel, implementing the strategy, create and upload content, engaging with influencers for promotions, and monitoring the brand mentions. We maximize the channel outreach by building a steady follower base and garnering consistent engagement from the consumers for the content.

Twitter Engagement: We create unique content formats that compliment your base content. Our social media specialists, copywriters and creative team develop brand message that create curiosity amongst the consumers’ minds. We bring life to your narrative through our content, visuals, and implement tactics that build engagement on Twitter. Our social media specialists connect with your consumers through branded as well as curated content and garner likes, retweets, mentions that increase your brand’s share-of-voice.

Content Development: With inhouse content and copywriters we are adept at producing varying audio formats. Our team strategizes the playlists and podcasts, such that they are a part of a larger campaign. We develop audios that add the human element and ring a bell for your brand amongst the consumers. Our social media specialists support the creative team by sharing the insights of content themes preferred by your consumers on the platform.

Spotify Engagement: Our social media specialists promote your playlist on the platform amidst your target consumers. With our integrated communication approach, our content garners enormous engagement from the audience. We fuse in paid promotions services like garnering followers, increasing engagement for playlist and garner global virality.

Influencer Management: With artists being the focal point that influence consumers, we work towards leveraging influencer engagement for brands. Our social media specialists deep dive into your target audiences’ personas to identify the artists they follow, engage, and are influenced upon. We curate the list of the artists and conduct a dedicated outreach to them to convince them to collaborate with branded content. Once influencers onboard with the brand, we monitor the impact of the activity and measure the returns received.

Spotify Ad Management: With Spotify’s deep analysis tool, maximizing the impact of the Ad campaigns becomes simpler. Our social media specialists create Ads directly using Spotify Ad Studio. They setup campaign goals, select the target audience (location, age, gender, platform), select genres, select the ad format (audio ads, video ads, display ads), allocate budget and customize the targeting basis the steaming intelligence data to include softer aspects like mood, etc. Our social media specialists monitor the campaign on a real-time basis to ensure maximum ROI is achieved.


Our Spotify Management Process

 

Strategy Development: We conduct a discovery session by work together with your team to understand brand intelligence. We combine the brand intelligence with our secondary insights of industry, market, competition, and consumer preferences. Our social media strategists build a Spotify strategy that aligns with the business goals and enhances consumer engagement. We finetune the strategy, basis inputs from your team. A dedicated social media manager to implement the strategy and tactics.

Content Creation: Our creative and content specialists identify content formats that can be developed to engage your target audiences. We develop content themes, and topics that can supplement your content strategy. Our creatives are in line with your brand’s tonality and imagery. At each stage we uprise your team with the copies, creatives for approval. The entire workflow is supported by an automation tool, Tello which provides real-time updates for all the stakeholders part of the project.

Implementing growth: Our social media specialists implement the strategy that aid in a brand’s growth on Soundcloud. We focus on garnering influencer engagement, followers, views, impressions, reach, likes, shares, and comments for your brand on Spotify. Our social media specialists combine organic growth with paid promotions to build authority. With global footprints we garner global exposure for the brand. We optimize the platform to deliver results that enhance social media presence.

Monitoring: We monitor the consumer interactions on a real-time basis. Our social media specialists collect reviews, grievances, queries received from the customer. These are directed to your team and addressed within the TAT mutually decided. We are adept at identifying negative pulse from the audience that can create potential crisis for the brand. Your dedicated social media account manager creates a monthly report to include insights of queries, grievance management, brand sentiment, influencers, detractors, content themes and share-of-voice. These insights can aid in defining the future campaign ideas for brands.

Reporting: We understand the potential of Spotify marketing for brands. Hence, our social media marketing specialists create a monthly report that gives your team an insight into the brand’s performance. We benchmark our performance against industry and competition. The report covers metrices like follower base, impressions, reach, clicks, shares, likes, mentions, engagement rate, influencers engagement, website referral traffic, customer satisfaction, leads nurtured, and conversion rates. We recommend course corrective methods with way forward plans that maximize your business goals.

Why Choose us
for Spotify Services?

Inhouse specialists

With a dedicated inhouse team of social media specialists, content specialists, video makers, influencer managers, and visual artists we can turn around and deliver quality work in a short span timeframe. Our team is equipped at managing the brief and aligning deliverables that facilitate the achievement of goals. We undertake internal brainstorming sessions to ensure our communication developed adheres to your brand guidelines, consumer preference and differentiates the brand from the competition. Our team constantly upgrades themselves to meet the needs of the ever-evolving market.

Unique content

We create and curate unique content that gives your brand an edge over the competition. With domain expertise of over a decade on digital storytelling, we can deliver all kinds of visuals and package them well suited for your consumers. We have dedicated internal visualization specialists who are adept with knowledge of 14+ industries that results in creation of engaging content which captures the attention of your consumers’. With a dedicated automated workflow process, we deliver quality and brand adherent creatives.

Result orientation

Our Spotify marketing services are focused on garnering results. We develop our outreach plan to align with your business goals. Spotify content pegs are created with an objective to amplify the product affinity and educate consumers so that they move along the buying funnel. Our social media specialists optimize the performance of the brand on Spotify to maximize your returns. We implement strategies that garner genuine followers, website traffic and engagement for your account. With global footprints, our social media specialists implement world’s best strategies across the globe for the brand.

Full-service

Our inhouse social media specialists are experienced in Spotify marketing services for brands. We are adept at strategy development, content creation, influencer identification, distribution, promotions, monitoring and reporting. We build strategies that are customized for brands and developed with a data-driven approach. Since our services are unique, innovative, and aggressive, they give you an edge your competition. Our social media marketing services are built on the lines of transparency, agile methodologies and a diligent workflow matrix that ensures we deliver tangible results.

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Build your brand awareness with Spotify marketing