Importance of TikTok Marketing
Being launched in 2016, TikTok is the upcoming social media trend that has achieved more than 1.5 Billion downloads and has presence in 150+ countries. The platform consists of 15-60 seconder recorded videos that can be edited in the app and integrated with other social media platforms. TikTok has evolved from a video-creation app to a marketing haven for brands looking to target GenZ. TikTok enables brands to engage with users through video in short clips. TikTok gives you an opportunity to engage with users, influencers, and celebrities. The app caters to modern usage trends and gives brands the much-needed push to attract audience, who are looking for new ways to connect.
TikTok marketing is all about creating fun and visually appealing content. TikTok content is not a platform for sales driven pitches. The platform gives you the leeway to show your creativity and authenticity that helps in establishing credibility for brands. Inclusion of TikTok in your marketing gives brand the opportunity to leverage user-generated content marketing tactic.
Still unconvinced, let us look at some of the statistics!
- 800Million+ monthly active users on TikTok, makes it 6th largest social network
- 1 downloaded app of 2020
- 40 TikTok stars have 10 Million+ followers
- 90% of TikTok users access the app on daily basis
- 46 minutes is the average time spent by TikTok users on the app
- 35% of TikTok users have participated in the Hashtag Challenge
- 5 Million+ daily impressions garnered for brand takeover ads on TikTok
- 1% is the average engagement rate of TikTok
Our TikTok Marketing Services
TikTok has been regarded as the destination of ‘short-form’ creative mobile videos. TikTok content inspires and influences their users. The TikTok creators and influencers help in bridging the gap between consumers and the brand. Partnering with social media specialists like us, gives you the chance to work with 360-degree agency. We provide end-end services ranging from strategy development, platform management, content creation, influencer engagement and promotions. With our expertise, we develop tactics that are consumer-centric and aligned to the brand’s business goals. Our TikTok outreach plan is built on a data-driven approach and aims to maximizing your social returns while achieving growth. Our innovative, agile, and custom TikTok management include the following
TikTok Management: Our social media specialists and consultants deliver an entire array of TikTok management services such as developing strategy, creating the channel, implementing the strategy, create and upload captivating videos, work with creators and influencer to propagate the brand message, monitor and report brand mentions. We maximize the channel outreach by building a steady follower base and garnering consistent engagement from the consumers for the content.
Content Development: With inhouse content and copywriters we are adept at producing short- form videos. Our team strategizes the content pegs such that they are a part of a larger campaign. We create innovative and genuine videos, that add the human element for your brand. Our social media specialists support the creative team by sharing the insights of video themes trending on the platform.
TikTok Engagement: Our social media specialists package your content with appropriate copies and keywords that increases your likelihood of visibility. With best-in-class copywriters and creative team, we deliver an integrated communication plan for your brand that uplifts your brand positioning. With our compelling copies, captivating videos, and well-managed posting schedule aligned to platform peak times, we garner likes, shares, video views and boost the engagement rate of your channel.
TikTok Ad Management: We compliment your organic efforts with paid Ads, that increase discoverability of the video. Our social media specialists propagate your brand message to the target audience leveraging the platform’s ad formats such as brand takeover ads, in-feed native video ads, top-view, branded effects, and hashtag challenge. We manage your ads by setting up goals, uploading creative, defining target audience (age, language, custom audience, lookalikes), and budget allocation. We monitor and optimize the campaign performance on real-time basis.