Importance of Twitter Marketing
With over 330 Million active users, Twitter presents a pool of probable consumers for brands. Twitter branding is essential as it helps in garnering thought leadership amongst influencers. Building effective Twitter marketing strategy can grow your trust amongst your consumers. As an expression of voice platform, Twitter marketing services enables a brand to develop relationship with industry’s influencers.
Twitter is an appropriate platform to establish credibility for executives of your business. Through trends like polls, surveys, and a host of other marketing features, Twitter is the fastest way to uncover your consumer’s pulse on social media. Twitter marketing drives perception towards a brand on social media.
Still not yet convinced on adopting Twitter, below are some interesting facts that are beneficial for your business:
- 75% of B2B businesses market their product/services on Twitter
- 40% of Twitter users carried out a purchase after seeing it on Twitter
- 500 Mn+ tweets are sent everyday
- 79% of Twitter users seek new discoveries from brands
- 6%+ year-on-year is growth from Twitter on websites
- 100% engagement is garnered for Tweets with hashtags
- 23% increase is observed for Twitter ad engagements
- 19% uplift observed in the customer satisfaction for brands using Twitter for customer support
Twitter Management Services
Twitter marketing services enhance your brand’s visibility and increase your outreach. Onboarding social media specialists like DGsaga, aids in developing communities for brand, garnering engagement, and increasing website referral traffic. We develop customized approach for brands by creating strategies that are backed by data-driven insights. Our social media marketing solutions aim at achieving your marketing goals. We leverage our global footprints to adopt best practices for the brands across markets and platforms. With dedicated inhouse specialists, we can deliver tangible results for your Twitter marketing. Our innovative solution aim at growing your Twitter authority. We provide following services
Twitter Management: We optimize your Twitter profile for business, executives, write compelling bios, define imagery, tonality of the brand. We develop strategies for your profile that focuses on garnering tangible results for your business. Our social media specialists, enhance the outreach of the profile using relevant hashtags, participating in Twitter fireside, promoting products and website, incorporating call-to-action, creating compelling content combined with visuals, engaging with influencers, and managing consumer interactions.
Twitter Engagement: We create unique content formats that compliment your base content. Our social media specialists, copywriters and creative team develop brand message that create curiosity amongst the consumers’ minds. We bring life to your narrative through our content, visuals, and implement tactics that build engagement on Twitter. Our social media specialists connect with your consumers through branded as well as curated content and garner likes, retweets, mentions that increase your brand’s share-of-voice.
Generate conversion opportunities: Video marketing boosts the engagement with the audience and is effective in increasing conversions. Without the 60 second restriction, businesses have a plethora of options available to create compelling brand narrations. The more creative and compelling the content, the higher chances of engagement. IGTV videos can include clickable links in video description, wherein you can divert traffic to the website. IGTV videos boosts like, videos and engagement rate of your brand.
Twitter Ad Management: We compliment your organic Twitter approach with paid promotions offered by Twitter marketing solutions. A timely, well-targeted and right bidding strategies, garner incremental reach for your account. Our social media specialists setup campaigns that give your brands an opportunity to increase visibility, acquire new customers, and gain engagement. We are adept at managing Twitter advertising leveraging insights from A/B testing of the ads. Our performance team monitors the campaign on a real-time basis to implement course corrective measures accordingly.
Twitter Listening: With Twitter being one of the primary mediums where audiences submit their queries, concerns our social media specialists, keep an eye to have these conversations reported to your team on real-time basis. On a monthly basis we submit a report that mentions insights of such conversations, TAT in response, impact on customer satisfaction, brand sentiment, influencers, detractors, and share-of-voice. Our social media specialists are adept in identifying patterns that can result into potential crisis and thereby enable your team to develop risk- mitigation plan.