What is Web Traffic?
Web traffic is number of users visiting your website. It measures the effectiveness of the business and its reach amongst its consumers. Web traffic can be generated from varied sources like organic search, social media, email marketing, WhatsApp marketing, affiliate websites, Ads like display, programmatic, native, and much more. Website traffic is an indication of your content marketing efforts.
Increasing Web Traffic Using Organic Route
Leveraging organic tactics enables website to rank on search engine. With most users visiting search engine for inspiration or researching a solution or product, it is imperative for brands to be present on their targeted keywords. Organic results fetch more conversions and build credibility amongst the consumers. Onboarding marketing specialists like us gives your brand an array of full-service for increasing web traffic via organic methods. Our services are customized and based on dedicated strategies driven by data and insights garnered from brand intelligence, market trends, consumer trends, competition, and industry trends. We create and agile approach for brands to override the uncertain times
Conduct SEO (Search Engine Optimization): Our strategists research the brand, digital landscape, and competition to develop a suitable SEO strategy for the brand that helps in achieving business goals. With a dedicated inhouse team of SEO specialists we implement a series of tactics to increase your SERP on Google and other search engines. Ranking higher and before your competition garners more traffic and increases the likelihood of the conversions. We leverage tools like SEMrush, Ubersuggest and Moz to help you increase your SERP over a consistent period. Our SEO specialists optimize the on-page and off-page factors to increase your page quality score that garners more clicks and quality traffic for your website. A monthly report is submitted every month that measures the impact of the effort created.
Build Social Media Presence: Social media is a vital source of a consistent organic traffic. With over 2.5 Billion social media users in the world, traffic from social media is crucial to your brand reach. Thus, building a social media user base and driving engagement from the users helps brands increase their website traffic. With our proven social media expertise, we create and manage your social media outreach program in a structured way such that it increases connects within your consumers. Our social media services aim at maximizing your brand visibility and drive conversions for the brand. We create unique and compelling content that compliment our strategy and capture consumers attention for your brand. Our social media specialists present a monthly report of the results achieved.
Blog Management: Blogs are a powerful method to drive traffic to your website. Blogs give your brand the visibility not only on your website but also garners traffic from guest blogging. Our marketing specialists fuse the Blog strategy within SEO services so that they are optimized on keywords, meta title, descriptions and off-page factors. We have a dedicated inhouse team of content writers who research on Blog topics basis the consumers, industry and market trends and craft compelling content that generates quality traffic for your website. We cross promote the Blogs on the social media channels as part of increasing the brand affinity.
Leverage YouTube: With YouTube being the second largest search medium, our social media specialists craft a unique strategy and develop content for the brands that expertise in storytelling. Creating a mix of branded, product and explainer videos we can drive website traffic to nurture the consumers through the sales funnel. Videos enhance the brand’s visibility and captures consumers mindshare. Optimizing video with keywords and compelling copies can increase the clicks to videos and website thereafter.